Let Us Tell the Story of Your Brand
Every marketing initiative begins with a Content Plan. We make use of all the online channels to distribute that content to the right audience at the right time. The content we develop is strategic, meaningful, contextual – and most of all goal-oriented with KPIs tied to it. We help clients understand the different types of content to include in their editorial mix. We also help clients identify and refine their brand story and tell it in compelling ways.
- Content strategy
- We help clients develop an effective content strategy that aligns with their business development goals and has KPIs attached.
- Media relations
- If your company has a newsworthy announcement, our team is experienced in authoring and designing all the press materials you may need, including press releases, pitch letters, fact sheets, resource sheets and media alerts.
- Ghost writing and blogs
- Need to submit an article to a local or trade publication? Need to keep the content on your blog fresh? Our skilled content production team can work with you to produce a final deliverable.
- SEO writing
- Looking to boost traffic for a particular product or service? Our team of content strategists will help you establish relevant article topics to guide your blogs and can also do the actual writing of the content.
- Michael Borchew
- Chief Marketing Officer
Chief Marketing Officer
Michael Borchew has been an executive in the design and marketing profession for the past 30 years. With a BFA in Graphic Design from the U of I Urbana/Champaign, Michael founded his design firm in 1991. Borchew Design Group did the original branding and all the marketing for Impact. Acquired in 2008, Borchew Design Group became the Creative Services Group of Impact, which continues to do all the design and marketing for Impact as well as our expanding client base.